First Aloft Hotel In Europe Planned For 2008
Executive Traveller Magazine, Spring 2007Starwood Hotels & Resorts Worldwide, Inc one of the world’s largest hotel and leisure companies and Irish property development company, Thornsett Group Ltd are to develop the first aloft hotel in Europe at Thornsett Group’s newly acquired site in the centre of Brussels, Belgium.
Conceived by the same team that created W Hotels, one of the most successful new hotel brands in decades, aloft delivers affordable, stylish design, accessible technology and a refreshing new attitude to the current lodging industry.
In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena, aloft will raise the bar in the select service category, offering urban-inspired, loft like guest rooms, leading edge technology services, and an energetic lounge scene. The 150 bedroom aloft Brussels will be located on Rue Belliard, Leopold, in the European quarter of Brussels and is expected to open in 2008.